1.In extra-credit part four and the analyses conducted for the information foundation portion of the marketing plan, it was established that Burt’s Bee’s products were in the maturity stage of the live cycle and they were consider specialty goods for one segment and heterogeneous shopping for the other. Which of the following tactical actions would be appropriate for the product mix decision?
Question 1 options:
Offer Quality Basic Product
Weed out Weak products
2.In extra-credit part four and the analyses conducted for