Advertising strategies based on a variety of tracking techniques, such as Web “cookies” is an example of which targeted marketing component? a. Context. b. Content. c. Community. d. Online behavior.

Advertising strategies based on a variety of tracking techniques, such as Web “cookies” is an example of which targeted marketing component?

a. Context.

b. Content.

c. Community.

d. Online behavior.

 

Solution

Ans: A – Online behavior

Cookies will collect the past data of customer and how customer behaved on internet, it collects the activity of customer. Cookie collects information from the browser of customer and their online behavior. Advertisers collect data of their potential customers from cookies and target them on their online behavior.