An organization like SAS (or any airline) can link their marketing communication strategy to the service marketing triangle. Explain how this will be done by airline (SAS) giving examples. It can be useful to understand services cape of the firms through the use of a frame work. Comment on the three major components and suggesting how each impact the behavior of the customer?

An organization like SAS (or any airline) can link their marketing communication strategy to the service marketing triangle. Explain how this will be done by airline (SAS) giving examples.

It can be useful to understand services cape of the firms through the use of a frame work. Comment on the three major components and suggesting how each impact the behavior of the customer?

 

Solution

https://d2vlcm61l7u1fs.cloudfront.net/media%2Feca%2Feca15fa2-e61b-47e8-8dae-d3d6676851c9%2FphpKLAXSK.png
There are three entities in the whole transaction process.

CUSTOMERS

Customers refer to the persons who have certain needs,

AllEscortAllEscort