Assume you are a manger of Emirates Airline, discuss how would you determine the price of the tickets.

Assume you are a manger of Emirates Airline, discuss how would you determine the price of the tickets.

 

Solution

Emirates Airlines operate in different countries with different economic scenarios, purchasing power, per capita income and attractiveness of the industry. On this basis, the Emirates Airlines should follow multi-domestic pricing strategy for its ticket prices while operating in different overseas market.

Under this pricing strategy, the airlines should take the following initiatives.
1. Identifying the cost of operation (direct as well

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