August 2017p FULLTEXT02.p In 2009, Travis Kalanick and Garrett Camp founded a compacy known as UberCab (which was latet renamed as Uber). Their idea was fosmed when they straggled to hail a taxi in Paris, and concluded that they had to be a better way. The idea they came up with was that a pasienger should be able to tap a button, and that way, be able to get a nice. It launched in San Francisco in Jjune 2010. All it required to get a lift was an SMS or pressing a button. This setved as the basis for their business which we know today. Uber currenty openstes in 581 citis in 81 countries around the world. Initially Uber presented one type of vehicle for transport, but quickly realised that there were different market segments using their services. Some passengers wanted the cheapest service possible while others wanted a luxury ride. This resalted in the developtaent of four types of Uber including UberX and UberBlack, their luxuty service Using Uber as a customer As a customer, access to and use of Uber is through their application (app) which is downloaded from either the PlayStore ot the AppStore. Having downloaded the app, the custonicr crestes an the mobile phone is necessary so that the app can calculate the cost of the rip, as well as account which links the payment method to the mobile phone. Activation of the GPS loeator on knowing from where the passenger is wanting to travel. When wanting to use the service, th customer opens the app, indicates where they want to travel to. Priot to requesting the the passenger can check the cost of the trip and decide whether (or no) they want to use the service service, Read the text and answer the following questions below: 1. Uber needs to determine the expectations of their passengers. Comment in any two factors that INFLUENCE ADEQUATE service i.e the service they will accept from Uber. Show clearly how they impact the service Uber will deliver. 2. Uber needs to determine the expectations of their passengers. Comment in any two factors that INFLUENCE DESIRED service i.e the service they will accept from Uber. Show clearly how they impact the service Uber will deliver.

August 2017p FULLTEXT02.p In 2009, Travis Kalanick and Garrett Camp founded a compacy known as UberCab (which was latet renamed as Uber). Their idea was fosmed when they straggled to hail a taxi in Paris, and concluded that they had to be a better way. The idea they came up with was that a pasienger should be able to tap a button, and that way, be able to get a nice. It launched in San Francisco in Jjune 2010. All

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