Concept Check Question: What type of products can be more effectively solved and who could be targeted to the following non-store channels: 1. Catalogs and direct mail 2. Vending machines 3. Television home shopping 4. Direct sales 5. Online retailing 6. Mobile retailing 26

Concept Check Question: What type of products can be more effectively solved and who could be targeted to the following non-store channels: 1. Catalogs and direct mail 2. Vending machines 3. Television home shopping 4. Direct sales 5. Online retailing 6. Mobile retailing 26

 

Solution

Smart Social Media

There’s having a presence on social media, and then there’s having a social media presence. When it comes to keeping customers, a little more effort on Facebook, Twitter and Instagram really go the

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