Discuss the reasons why alliances are very important towards building competitive advantage in emerging technologies
Today’s market are so competitive and technologies oriented , companies are not able competite in market alone .
Basically the important reason behind the strategic alliance to access another company knowledge and skills.
As one Wal-Mart and bhartiya groups working together in indian market.
Emerging markets are much volatile and based on changing technologies concept and companies looking work safe and reduce the challenges in the marketplace.