e s i appears on MyCSULB) 1. It costs Rockport Shrimp Fisheries, Inc. $30 to catch, process, freeze, package and ship each 5-pound package of gulf shrimp. Assume that the company applies a 60 percent markup on its cost of shrimp products. This means that the company will charge for each 5-pound package of gulf shrimp. customers a) $40 b) $48 c) $50 d) $54 e) $60 Jason had been shopping for a new laptop computer for a month. He had visited five electronics stores, consulted his computer science professor, and read several computer magazines. Today, he went to Best Buy and with the help of sales persons, he purchased a new Hewlett-Packard laptop computer. Which type of consumer problem solving does Jason’s purchase of the laptop computer belong to? 2. a) extended problem solving b) limited problem solving c) routine problem solving d) compulsive problem solving e) none of the above Remini Parfum is a new premium, exotic women’s fragrance. The manufacturers of Remini Parfum want to establish their products as specialty products. In this case, which of the following will most likely be an objective of the manufacturers of Remini Parfum? 3. a) To utilize mass advertising strategies b) To attain an intensive distribution network c) To establish a brand name and brand image d) To decrease the price of their products e) To develop an advertising campaign that focuses on value