For startup businesses why entrepreneurial branding is important? And what are the characteristics of a good brand?
For startup businesses branding is play a key role and branding should be strong enough.
As per my experience brand names should be small and easy to speaking,we can take many big brand like Google, facebook, eBay,Apple etc which all are sound in speaking and easy to recallable.
We can say that there is no instruction manual for building a entrepreneurial brand but brand