How does a firm’s social media marketing strategy fit within the context of its broader marketing and promotional strategies? Briefly explain your answer, being sure to frame it within the context of course concepts from class

How does a firm’s social media marketing strategy fit within the context of its broader marketing and promotional strategies? Briefly explain your answer, being sure to frame it within the context of course concepts from class

 

Solution

A firm may utilize social media to fit it in its marketing strategy within the broader marketing and promotional strategies, in order to interact with customers and potential customers in the following ways:

· The

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