l Sprint LTE 11:25 AM × Sport Marketing Plan.pdf Sport Marketing Plan Due Date: May 11, 2016 Objective of Assignment You wd prepare a marketing plan for one of the sped progams The purpose isfor you to apply and synthesige the material presented on sport marketing during the semester so that you undenstand and demonstrate markeing principles applied within the sport environment Elements of Assignment 1 Executive Summary-this wil be the FIRST section of the plan, but writte last. General overview of 2 Event/Product Overview & Introducion- Introduction to the event, the format, sport, and competitive 伽event wrmen last to nude al important aspects of the event as a summary style for the event Section should include location, map, operating schedule, appeal to students Evaluasion Methods and Plan Methods for measuring and evaluatingevens: Planning, Selup Running. Take-Down. SWOT Anslysis Saation A alyss-Descrption of the prevous success of the event Measurements rokaded avalable. Expected participation should be forecasted 4. 5. Target Market Identiication-Idenafication of the students interested in the event. Geographic Demographic, and Psychographic Segmentation of the student body must be included for the specific 6. Event Goals- Description of the competition’s success isted as specfic goas. The cost to participate b Pricing policies/istructure should be inclušed (multiteam)Particpa measurements and Spectator measurement methods. Goals will be measured by… (specific measurement) Setup Goals Game Day Goals, Sponsorship Goals, and Promotion Goals should be included for the specfic event Event Strabegies-Event Promotion Plan must be included with at least three methods of promotion 8 Assessing Brand Equity-By using elements presented in the chapter & you will assess the brand strength of a professional sport franchise or product of your choosing and descrbe what makes them great or why they lke them 9 Implementation Pian Event setup schedule included. Based on Event Day(Le. Event 3 days, Event-2 days, Event Day 1, Event Day 2) Supply list and related costs included for the event with accurate pricing and vendosupplier 10. Rules of play, sign up, and scoring methods included for the event. How winners are detemined and what wouldimay be awarded for winning the event. Runner Up/Second place prizes 11. Sponsors recognition at the event signage, promotion, product placement and Evaluations 12 Sponsorship Proposal Sponsorship opportunities for this event will use a Sponsorship Proposal nclude sponsorship levels pricing, and exchanges 13. Safety ADA concems for event and methods to combat safety concems 14. Technical Writing- APA Format Student uses proper witing format as discussed in class Not Used L me·we, they, them, our, us、or slang torms 15. Marketing Plan Formating-Student follows outine provided in class includes Works cited Reference page: Student organizes information as outined in class 1 area per page promotion plan & sponsorship proposal separate. 16. Final Plan/In-Class Presentation- Student present event information in class. Student can organize presentaion and information on event. Answer questions in class or create a one pager that represent your entre plan Open With Print

l Sprint LTE 11:25 AM × Sport Marketing Plan.pdf Sport Marketing Plan Due Date: May 11, 2016 Objective of Assignment You wd prepare a marketing plan for one of the sped progams The purpose isfor you to apply and synthesige the material presented on sport marketing during the semester so that you undenstand and demonstrate markeing principles applied within the sport environment Elements of Assignment 1 Executive Summary-this wil be the FIRST section of the plan, but writte last. General

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