mgmt quiz: Discuss market segmentation. What does it mean and how could this help businesses? How does market-segmentation apply for various types of diversity. With the highly diverse environment we have today, discuss how companies are segmenting their plans to meet diverse customer needs. Provide an example (not used in the textbook). You must provide your references.
Market segmentation is but to subdividing a market along some shared trait, likeness, or family relationship. That is, the individuals from a