MKT 300 Answer each question as thoroughly as you can (but be to the point). -Compare the practices of price fixing and predatory pricing. Explain why each is prohibited by law. -In what way does the government regulate pricing? -Why are companies increasingly turning to third-party logistics providers (3PLs)? -How can a company benefit through a just-in-time logistics system? -Explain how wholesalers have been able to use technology to cut costs. -Explain the marketing decisions faced by wholesalers. -Discuss the advantages and disadvantages of advertising. -What is personal selling? What are the advantages and disadvantages of a firm using personal selling to promote a product or service? -Public relations specialists use several tools. Identify three of these tools and describe how they can help a company communicate with the public. -Describe public relations and any three of its main functions. -Briefly explain the major sales promotion tools. -How can sales promotion be accomplished through samples? -Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number one online marketing concern? -How has the implementation of the National Do Not Call Registry changed telephone marketing? -Discuss the four evolving company orientations. Which orientation is considered most successful and why? -What is the primary focus of a customer-centered company? -What might drive a company to create international divisions or subsidiaries? Discuss the three ways these divisions can be organized. -Identify the three major ways a company can manage its international marketing. -Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility. -How is the societal marketing concept related to marketing ethics?

MKT 300

Answer each question as thoroughly as you can (but be to the point).

-Compare the practices of price fixing and predatory pricing. Explain why each is prohibited by law.

-In what way does the government regulate pricing?

-Why are companies increasingly turning to third-party logistics providers (3PLs)?

-How can a company benefit through a just-in-time logistics system?

-Explain how wholesalers have been able to use technology to cut costs.

-Explain the marketing decisions faced by wholesalers.

-Discuss the advantages and disadvantages of advertising.

-What is personal selling?

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