monketng Pupsfar SrapChul Budget Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as: print materials, online media tools or development, public relations services, design services, content deve lopment services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company Item Cost Estimate Purpose Example: White paper authored by writer Lay out business case for why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry technical $500.00 Item #1 Item #2 Item #3 Item #4 Add additional rows as needed Estimated campaign impact: [insert) Action Plan Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3-12 months Activity Brief Deseription Audience Owner Timing Type Example: site Tech company Jim Add new key messages that fit repositioning strategy and audience focus Hi hiring managers Hill Date Web site repositioning strategy and audience focus hiring managers Date Update Date Date Date Date Date Launch

monketng Pupsfar SrapChul Budget Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as: print materials, online media tools or development, public relations services, design services, content deve lopment services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company Item Cost Estimate Purpose Example: White paper authored by writer Lay out