Please answer the following question using the analyses of “Alaska Airland Case Study” below. Thanks.
Alaska Airlines: Navigating Change Case Solution
Opportunities highlight all the external factors that a project can capitalize on or can use for its advantage. Opportunities include technological advancement, macroeconomic policies, legislation, etc. If the opportunities can be utilized effectively then there is a potential to create competitive advantage. For example in off seasons, the price of an airline ticket is low as compared to the peak season,