Provide information on the CommunityCare Health Insurance’s positioning in the market place. Provide a detailed discussion on brand association and brand strategies used by CommunityCare Health Insurance.

Provide information on the CommunityCare Health Insurance’s positioning in the market place. Provide a detailed discussion on brand association and brand strategies used by CommunityCare Health Insurance.

 

Solution

Points that needs to be focussed while positioning are as follows:

Long term benefits of the insurance
Usefulness during emergency situation
High return on investment
For building brand image, it is very important for community care health insurance to get itself associated with the products/servuces and brands that are very well taken and are very well

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