Quesalupa! Crunchy and All that Cheese from Taco Bell
please answer this 3 qus briefly
1) In terms of product differentiation, why does Taco Bell test market its new products for months before deciding whether to introduce them in a wider area?
2) What are the advantages and disadvantages of Taco Bell introducing a product simultaneously in all outlets nationwide rather than in stages thorough a rollout?
3) Which product attributes or features does Taco Bell appear to be using to position the Quesalupa,