Quesalupa! Crunchy and All that Cheese from Taco Bell please answer this 3 qus briefly 1) In terms of product differentiation, why does Taco Bell test market its new products for months before deciding whether to introduce them in a wider area? 2) What are the advantages and disadvantages of Taco Bell introducing a product simultaneously in all outlets nationwide rather than in stages thorough a rollout? 3) Which product attributes or features does Taco Bell appear to be using to position the Quesalupa, and why? if you need more information please read this you will get an idea but don’t copy it ((((( 1) In terms of product differentiation, why does Taco Bell test market its new products for months before deciding whether to introduce them in a wider area? It says in the case discussion, “Through test marketing, Taco Bell was able to evaluate customer reaction to the Quesalupa and, just as important, be sure the new product could be prepared to look and taste as it should, every time customers placed an order. The firm also assessed whether it could get sufficient supplies for a large-scale launch, if and when the product was chosen for commercialization” (Pride & Ferrell 388). So, basically they want to perfect the product and make sure that all supply chains are in place so that a launch can go forward with no hiccups so that profit from a new launch can be maximized. 2) What are the advantages and disadvantages of Taco Bell introducing a product simultaneously in all outlets nationwide rather than in stages thorough a rollout? The advantages of the stages process are stated above. Along with that the confidence that the product will be successful is increased with every successful stage test. It allows management to feel better about taking big advertising risks. The disadvantages can be missing the correct timing of entering the new product into the market, a loss of profits that could have been had by having the product nationwide for a longer period of time, as well as the extra time and money spent on all the extra stages of testing. 3) Which product attributes or features does Taco Bell appear to be using to position the Quesalupa, and why? Crunchy and Cheesy are what the customers like over and over, but in order to avoid the “same old” Taco Bell has to continually innovate ways to bring the crunch and cheese to it’s customers so that they can keep them always interested, and in turn always coming back. Taco Bell also shrouded the new product in so much mystery, which just adds to the desire of the customer for the new product. Taco Bell seems to have figured out how to keep its customers coming back for more. )))))