Below is sample data for a company who produces cheese. What do
you believe the data is telling the company?
| Purchasing Households | Dollars Per Buyer | Trips Per Buyer | $ Per Trip | Annual $ Volume | |
| Cheese Category | 3,345 |
$ 14.19 |
4 | $ 3.55 | $ 47,478.93 |
| Lakeland Cheese |
1,840 |
$ 16.17 |
3 | $ 5.39 | $ 29,748.76 |
| Cardinal Cheese |
1,171 |
$ 12.87 |
3 | $ 4.29 | $ 15,067.55 |
| Wisconsin Cheese | 335 |
$ 7.96 |
4 | $ 1.99 | $ 2,662.62 |
Solution
Below is the analysis from the data provided:
1. Lakeland cheese and cardinal cheese have less number of
committed buyers as compared to Wisconsin cheese. Since Lakeland
and Cardinal cheese have 3 trips per buyer and Wisconsin cheese