RINE .111 37% 7:41 PM or the exclusive use o . Mctarlane TB0313-PDF-… a A : THUNDE OIN ZERIo ONLINE AD TARGETING AT THUNDERBIRD Introduction Thunderbird School of Global Management was founded in 1946 by Licutenant General Barton Kyle Yount with a mission to prepare leaders in international business. The school, originally known as the American Institute for Foreign Trade, was established as a nor-for-profit organization. Thunderbird’s unique curriculum was based on thebelief that in order to do business worldwide, it is critical for business leaders to know foreign languages and develop a strong culrural acumen in addition to their functional skills. Therefore, to maintain its global identity and inculcate culrural sensitivity, Thunderbird has been ren students from different parts of the More than 50% of 1 hunderbird students are international and represent several geographies. Today, Thunderbird has more than 41,000 alumni who live and work in more than 140 countrics. The school runs several full-time business programs, such as an MBA, an MS in Global Finance, and an MA programs are offered in both traditional and accelerated tracks and in functional in Global Affairs. Many of these tracks such as Finance, Marketing, and General Management. Apart from the regular programs, the school also offers executive education and distance learning programs, such as an Executive MBA, an online MBA, and a large number of executive training programs, both custom-designed and open enrollment. The duration of these executive programs ranges from three days to five months. The list of top 100 global companies, such as Exxon-Mobil Kellogg Company, Delphi, Solar Turbines, SK Group, and corpor rate customers includes many of the r Electric. In 2012, Thunderbird offered programs in more than 15 countries View of the Future Thunderbird has been able to maintain its specialized ranking as the number one school in international bus ness and would like to keep this ranking. In addition to its focus of creating a community of global leaders, the school is also working towards developing specialized programs to boost the employment rate of its graduating students. In che fall of 2010, Thunderbird launched two new programs for students right out of undergraduate school: Master of Science in Global Marketing, and Master of Science in Global Finance. From a recruitment perspective, employability, diversity, and thought leadership are some of the main criteria Thunderbird considers when recruiting students. The school also plans to grow its online and executive programs for working profes- sionals. The school intends to continue investing in Internet advertising as well as promoting its online presence through its Web site and other social media channels. In the long run, Thunderbird intends to consistently improve its Web site to continue attracting top-tier global MBA candidates. Thunderbird Offerings programs which Thunderbird offers are Thunderbird offers a variety of academic programs in the business administration sector. Some of the major Copyright 2012 Thunderbirnd School of Glabal Management. All rights reserved This case was prepared by Professor John Zerio and Avind Deshmukb, MBA 12, for the purpose of classroom discussion onhy, and not to indicate either effective or ineffective nt is authorized for use arly by Shanique Mcfarlane in MBA651 Fa7 taught by Elhadi Gunye, Lang Island University to Deonr For the exclusive use of S. Mcfarlane

RINE .111 37% 7:41 PM or the exclusive use o . Mctarlane TB0313-PDF-… a A : THUNDE OIN ZERIo ONLINE AD TARGETING AT THUNDERBIRD Introduction Thunderbird School of Global Management was founded in 1946 by Licutenant General Barton Kyle Yount with a mission to prepare leaders in international business. The school, originally known as the American Institute for Foreign Trade, was established as a nor-for-profit organization. Thunderbird’s unique curriculum was based on thebelief that in order to do business worldwide,

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