SChiffman, Wisenblit , Consumer Behavior , 11th ed. , Pearson , ISBN 9780132544368 (Required) 1. Follow Figure 16.1 and describe verbally the sequence of steps in consumer research process, including the arrows that are closing the loop. Do not copy and paste the chart 2. Give two examples of research objectives 3. What is secondary data? 4. What are the main two types of secondary data? 5. Describe the various seconda ry data types presented in the text. 6. What is primary research/data? 7. Why we would collect primary data when we have secondary data? 8. Describe the two types of primary research 9. Describe in details each method for conducting qualitative research. 10. Describe in d etails each method for conducting quantitative research. 11. Questionnaire design: a. Describe open ended questions b. Describe close ended questions 12. Attitude scales: a. Describe and explain Likert scale b. Describe and explain Semantic differential scale c. Describe and explain Behavior intention scale d. Describe and explain Rank order scale 13. Follow table 16.4 and describe each probability sample type, and non – probability sample types. Do not just cut and paste the table. 14. Follow table 16.5 and compare qualitative and quantit ative research design, including the differences in study purpose, type of questionnaire, main methodology, sampling methods, and data analysis

SChiffman, Wisenblit , Consumer Behavior , 11th ed. , Pearson , ISBN 9780132544368 (Required)

1. Follow Figure 16.1 and describe verbally the sequence of steps in consumer research process, including the arrows that are closing the loop. Do not copy and paste the chart

2. Give two examples of research objectives

3. What is secondary data?

4. What are the main two types of secondary data?

5. Describe the various seconda ry data types presented in the text.

6. What is primary research/data?

7. Why we would