SChiffman, Wisenblit , Consumer Behavior , 11th ed. , Pearson , ISBN 9780132544368 (Required)
1. Follow Figure 16.1 and describe verbally the sequence of steps in consumer research process, including the arrows that are closing the loop. Do not copy and paste the chart
2. Give two examples of research objectives
3. What is secondary data?
4. What are the main two types of secondary data?
5. Describe the various seconda ry data types presented in the text.
6. What is primary research/data?
7. Why we would