Select product lines that you like or are familiar with and discuss your pricing strategies for the following: Product line Optional products Captive products By-products Product bundles Which strategy did you find the most interesting? Why?

Select product lines that you like or are familiar with and discuss your pricing strategies for the following: Product line Optional products Captive products By-products Product bundles Which strategy did you find the most interesting? Why?

Solution

Q1) Below are the pricing strategies for product lines –

1. Optional products – This strategy involves selling a core product which offers less value in the form of features and is priced low. The add-on features are sold at premium to enhance the