Topic is Snaphat marketing propasal Approach How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc. Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing. Web site and targeted digital advertising) and convince peers they should attend. Goal In consideration of the of your previous analysis, you need to identify at least one goal for the campaign. Describe the target segment for your campaign. What is the goal you want to achieve with the campaign? What is your call to action? Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.) Example: . Audience: HR professionals who are casual and power-users of Chumber systems Increase event registration by 20% by the start date of the annual user conference. Call to action: Register online today. Messages Identify the primary message for your campaign, 2-3 message pillars and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal. Example: Primary Message: The annual user conference provides phenomenal value for training professional development, peer networking and learning how to get the most out of your Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community Proof Point: Veteran attendees return year after year because it is recharges their skills, knowledge and professional networks. Call to Action: Register online today . .

Topic is Snaphat marketing propasal Approach How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc. Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their

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