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The creation of an e-marketing plan requires the first step to be a plan for situation analysis by reviewing environmental and SWOT analyses, existing marketing plans, brand information, e-business objectives, strategies and performance metrics. The tier 1 strategy includes the market segmentation, targeting, differentiation and positioning.This strategy is an output of strategic planning after the company has gone through the market oppurtunity ,supply and demand analyses .

Market segmentation: Here the app is meant for women who