Vestel Durable Goods Vestel Durable Goods Marketing: Improving 2003 1-01 nagement Assignment: In order to improve your un Then prepare the following questions for discussion in the classroom. derstandin ng, first consider the exercise problem at the end of the case. What are the k important performance measures for the company and the supply chain? How have early ey drivers of business for Vestel Durable Goods Markcting? What are SC distribution initiatives contributed to these Evaluate the involved. Identify incentive problems that could be encountered for each scheme. drivers/measures? two transportation pricing schemes in tems of pros and cons for both parties the bene fits and risks What would you do next if you were Levent Hatay? Identify associated with the distribution-collaboration proposal, and the multiple-cargo-providers idea. How would you implement these initiatives? What are the differences between the relationship between Vestel and Horoz Logistics and regular 3PL relationships? . . Summarize the results obtained from the implementation of MTM, for Vestel. Quantify these as much as you can